I'm excited by crazy ideas and finding the way to make them happen.

Holographic skulls above a catwalk. I'm in!

A replica Powerfist that can punch through a brick wall. Oh hell yes!

A chance to blend art and technology into an immersive experience. Dream project!

I’m Greg Furber, a multi-award Director and Creative Director who has delivered over 150 projects. My work has included projects with BBC, HBO, Welsh National Opera, Disney, EE, and The Royal Opera House, And I am proud to be able to include multiple Cannes Lions and an Emmy nominated project in my back catalogue, alongside a number of immersive industry awards.

I’ve spent my career delivering projects in multiple mediums ranging from the traditional through to the bleeding edge of immersive tech.

I’ve worked across animation, live-action, CG, creative tech, 360° video, Augmented Reality, Mixed Reality, and Virtual Reality. I'm focused on finding the right medium to bring to life each creative endeavour.

My video work for brands and broadcasters has had over 25 million views online.

Since 2020 I have been working as Executive Creative Director at The 5Gs delivering creative tech and experiential focused projects that have seen us land a plane from someone’s front room and having a remote played piano be the centre piece of live TV performance.

Before forming Monster Soup (2019) I spent 5 years as a senior creative at REWIND now Magnopus. As part of the creative team that delivered a range of world’s first immersive experiences using technology that were still being understood and often still in a prototype phase.

I was lucky enough to start career in stop frame animation, working as an assistant director on Fantastic Mr Fox and in the Story department on Tim Burton’s Frankenweenie.